UX Writing
15 Day UX Writing Challenge
Challenge
The 15 Day UX Writing Challenge aims to get you thinking and writing like a UX Writer. One new prompt daily that is to be completed in less than 10 minutes.
Website
Day 1
Scenario
A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.
Challenge
Write a message from the airline app notifying them of the cancellation and what they need to do next.
Restraints
Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max
Thinking
When I approached this challenge my aim was to keep the copy as concise as possible while still instructing the user about what to do next.
In this case I wanted to give a quick, brief introduction to what happened and then get them into the app proper as fast as possible.
There they can take care of the problem presented to them in the initial notification.
Headline: 29 characters
Body: 96 characters
Button(s): 12 characters
Final Product
